︎


The PSA for Women In Tech



Introduction

This project is a 36-second PSA for Women In Tech organization. This organization promotes gender equality and encourages greater support from the audience. According to that, It aims to recognize and amplify the contributions of women in the tech industry.

Concept

My concept is based on the brand identity of Women In Tech, with deep blue and aqua as the theme colors to create a strong technological atmosphere. The overall style is clean and impactful, emphasizing the contrast between form and space, while using graphic metaphors to convey the contributions of Women In Tech in breaking gender boundaries, driving technological progress.

Research

Women in Tech is a nonprofit and social organization focused on closing the gender gap in technology. It focuses on: education (offers computer courses, blockchain academies, and cloud certification programs for women and children), digital inclusion (provides access to technology and the internet for underserved communities), advocacy (engages with governments and hosts global summits to promote gender equality), and business (empowers female entrepreneurs through mentorship and crowdfunding platforms).

Visual Identity

The WIT’s visual identity features bold, futuristic, professional colors and clean designs. Guided by the brand positioning, I chose a bold, futuristic color palette and a clean sans-serif type system to enhance visual consistency and brand recognition.



Mood Board



Style Frames