陈可陈|CHEN KECHEN




The PSA for Women In Tech

Dynamic Typography | 2024

All credit



Introduction

This PSA focuses on the vital role of Women In Tech in recognizing and amplifying the contributions of women in the tech industry. It aims to promote gender equality and encourage greater support from the audience. The organization motivates women to break barriers and challenge stereotypes by offering technology courses, mentorship, and other resources, empowering them to pursue their dreams in the tech field.

Concept

My concept is based on the brand identity of Women In Tech, with deep blue and aqua as the theme colors to create a strong technological atmosphere. The combination of geometric shapes and minimalist design elements highlights both modern and futuristic aesthetics. The overall style is clean and impactful, emphasizing the contrast between form and space, while using graphic metaphors (such as lunar eclipses, steps, etc.) to convey the contributions of Women In Tech in breaking traditional and gender boundaries, driving technological progress, and calling on more people to join the movement.