Brief
This project is a 26-second conceptual promotional film for the Mugler × Gentle Monster Spiral collection. The project aims to showcase the design of the sunglasses while using AIGC-generated models to create a heightened sense of fashion. The visual language emphasizes dynamism, fluidity, and futurism, and conveys an avant-garde edge with strong visual impact.Concept
My design centers on Gentle Monster’s signature futuristic aesthetics, which I translate visually through a restrained, cool-toned palette. Drawing from the keyword “Spiral,” the camera language adopts rotational movements and fluid, continuous forms to reinforce the collection’s symbolic dynamism. Through match cuts and white-flash transitions, the edit establishes a polished visual rhythm that underscores the campaign’s high-end character.Research
Gentle Monster was founded in South Korea in 2011. The brand name, meaning "Gentle Monster," blends dual qualities of "elegance and refinement" with "rebellious avant-garde." It aims to break the boundaries of the traditional eyewear industry through innovative design and bold aesthetics.Its products emphasize a futuristic feel and exquisite craftsmanship, successfully establishing not only a high-end eyewear brand image but also making it a cultural symbol. By integrating technology with aesthetic appeal, Gentle Monster has carved out a unique position in the global fashion world.
Inspiration
Storyboard
Styleframes
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AI Outcome
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