Brief
This project is a 26-second conceptual promotional film for Chloé’s Orchidée de Minuit fragrance. The project aims to present the fragrance’s design and ingredients while creating an elegant and tranquil experience, also enhancing the brand’s refined femininity and romantic spirit.
Concept
Drawing inspiration from the nocturnal atmosphere, I integrated orchid, jasmine, and other flowers to create an elegant and mysterious visual experience. Through delicate lighting and purplish color tones, the promo video visualizes the poetic diffusion of fragrance as it drifts through the stillness of the night.
Research
Founded in 1952 and based in Paris, Chloé is a luxury fashion house celebrated for its distinctive blend of freedom, naturalness, and femininity. The brand’s aesthetic is light, effortless, and boho-chic — embodying a modern sense of romance and individuality. Throughout its history, Chloé has championed the image of an independent woman — confident yet graceful, sensual yet free-spirited. From its pioneering prêt-à-porter collections to its signature fragrances, Chloé continues to express a timeless vision of feminine elegance infused with Parisian ease.
